Andy offers four content services. He'll consider other marketing work on a case-by-case basis.
1. Andy's bread & butter is Facebook and/or Instagram content creation. This service is for you if you're struggling with the quality and/or consistency of your social media.
Andy will create content for you and post multiple times a week, ensuring that when people check out your socials, they're more likely to enquire than before. There will be ruthless attention to detail and written with purpose. It's hard for a member of staff to keep that up, no matter how excited they are at the beginning.
2. If your website isn't generating enough enquiries, it's because of a lack of traffic and/or poor content. Andy's web design service will ensure your website is search-friendly with content structured to convert views into leads.
Not a 30-page website that bores people into submission. A clean, good-looking website that prioritises enquiries over information.
3. Andy regularly writes blogs for businesses, which gives them more content to share, builds trust and boosts SEO. Knowing how to write a good story is why Andy's blogging service comes highly recommended. As they say, facts tell but stories sell.
Andy will take the bare bones of a story and turn it into 400-500 words of content that will hook and engage the reader. You'll hardly have to lift a finger. Correct spelling and grammar goes without saying. Some people don't care about that but your next best customer might.
4. Email marketing is NOT dead. The secret, again, is to know how and what to write. Whether you want small, regular comms or more of a monthly e-newsletter, Andy will optimise everything for deliverability, open rates and engagement.
As people are taking longer to make buying decisions, email marketing is an essential part of the journey. On average, it takes eight touch-points before someone takes action, so why most businesses don't bother with email marketing is a mystery.
Catherine Buckley, PR Adviser
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