Work
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Six of the Best
1. A business not using digital ads is missing out. They are the most cost effective way of getting your message out there to the right people. But ads that are poorly written will cost you more money than they should.
2. Andy also writes and designs websites. Not 50-page websites that seem like a good investment because of their size, but agile websites that do what you want them to do - capture attention and convert it into leads and sales.
3. With some people, you need to go into detail. This is where a blog will win for you. Great for the details people, great for Google. Knowing how to write a good story and the Psychology behind the structure is all a part of Andy's service.
Six of the best
4. Email marketing is NOT dead. The secret, again, is to know how and what to write... but also when. Email doesn't work for many business owners because they're not consistent enough, preferring to chase the next shiny object.
5. Brochures and leaflets are even more underrated than email. They cost more in the short-term than a lot of digital marketing, which is why they're over-looked. Hard copy collateral is vital if you're doing events.
6. Andy will also consider organic social media posting. There is a caveat - for this service to work, you need two things: i) an informative website, and ii) a WhatsApp Group for the sending of real, on-site photos & videos, i.e. genuine content that will resonate better than stock.
Andy is an extremely focussed, hard-working, dedicated and explorative marketeer. He has an extensive career spanning many industries and can bring all this to the fore with innovative ideas and passion.
Catherine Buckley, PR Adviser