About Andy Rao
Marketing that makes you stand out - from someone who’s walked the walk
30 Years in Marketing. 20 Years in Business. 1 Clear Goal: Your Growth.
I’m Andy Rao - content marketer, copywriter and bestselling author. I’ve been working in marketing since 1996, starting out in London’s media industry with ITV and Pearl & Dean before founding and scaling my own agencies.
I’ve run national campaigns, helped big-name clients and built teams. These days, I choose to work more flexibly; supporting a small number of brilliant clients by doing what I love most: crafting content that actually works.
What I Do Best
My skill lies in turning complex or scattered information into clear, powerful messaging that’s easy to understand and hard to ignore.
Whether I’m writing a blog, rebuilding a website or managing your social media, the aim is the same: to help potential customers quickly “get” who you are, why you’re worth trusting and what to do next.
In a world of short attention spans and endless scrolling, that matters more than ever.
Why I Work This Way
Marketing only works when it’s consistent, strategic and rooted in reality - not trend-hopping or chasing algorithms.
When someone shows interest in your business, they’re seconds away from seeing ads from your competitors. Good content keeps them with you.
And if they’re not ready to buy just yet? No problem. Your marketing will keep doing the legwork while others give up too soon.
A Family Business With Family Values
I run this business with my wife, Emma. We’ve worked together for over 25 years and been married for 20. You’ll always deal directly with one of us. No juniors, no chatbots, no waffle.
We value honesty, reliability and responsiveness. If you’re a business owner who wants things done right - and done without chasing - we’ll get on like a house on fire.
No Outsourcing Abroad. No Smoke and Mirrors.
From time to time, we collaborate with a small circle of UK-based design and technical partners we’ve trusted for years. And, yes, we use AI smartly when it adds value.
The difference is: we know how to prompt AI properly. The result? Your content sounds more like you than you. And you spend even less time thinking about marketing.
Quick Facts
- 30 years in marketing
- Built and grew two agencies
- Level 3 certified Transformational Coach
- Family-run operation
- Live in Shropshire
- Pancreatic Cancer UK fundraiser
- College Governor
- Run and cycle, but not at the same time
Andy has helped my salons grow through website and social media performance. I have very little involvement; Andy liaises directly with my team, which is a lot of work off my desk.
Paul Elliott, Multiple Hair Salon Owner