About
Experience
Andy is a marketer, copywriter and bestselling author. He has worked in marketing since 1996. He started out in London's media industry, including ITV and Pearl & Dean Cinema Advertising, before founding his own agencies. Marketing is all he's known. Trained in nothing, his dad used to say!
Andy grew a team and ran ad campaigns for industry leaders and celebrities. It was fun but full-on, and in 2024 he sold his stake to work more flexibly and consult for a number of hand-picked clients.
One of his main jobs has always been to take large quantities of information and condense it into content that even the busiest of people can understand. Potential customers have to quickly see why you are the go-to person and what they need to do next.
It's a noisy world and, unless your copy is impactful, people will simply get distracted and end up buying off someone else. Remember - when folk show an interest in you online, they'll soon be getting served ads from your competitors.
Your Contacts
Andy and Emma Rao have been married for 20 years and worked together for 25.
This is a family business with family values. Honesty, integrity and clear communication are paramount. No BS, time-wasting or "circling back".
They're best suited to helping fellow family businesses. Maybe you're a sole trader. Perhaps you have lots of employees. As long as you are the decision-maker, happy days.
But, if it takes five people to rubber stamp everything, Andy and Emma won't be for you. They have seen, time and time again, that part of marketing success comes down to being responsive.
Over the years, Andy and Emma have helped family businesses across most industries.
When he's not working or with Emma and their daughters, Andy likes running and cycling, fundraises for Pancreatic Cancer UK and is a College Governor.
Full Transparency
When you work with Andy, you'll only ever deal with him or Emma. But sometimes design and technical aspects of your work will be outsourced to select trusted experts they have partnered with for years. Fellow UK-based professionals. Nothing is shipping abroad to marketing factories.
Andy will also use AI when and where necessary, for both content and planning. You'll get even better results this way because Andy knows how to deploy it properly. Most business owners, however, can't keep up-to-date with all the AI developments. Continual learning, as ever, is where the rewards lie, so let Andy do it for you.
AI isn't going away, so people can either stick their heads in the sand about it or embrace it. When AI is used correctly, 1) your content will sound more like you than you, and 2) even less of your time will be needed by Andy.
Andy tends to just crack on with things anyway. He is self sufficient In a world of neediness.... As a fellow business owner, he knows how damaging interruptions to your day can be.
Andy has helped my salons grow through website and social media performance. I have very little involvement; Andy liaises directly with my team, which is a lot of work off my desk.
Paul Elliott, Multiple Hair Salon Owner