Expert Copy & Design To Sell You Better
Social Media - Websites - Blogs - Emails
Expert Copy & Design To Sell You Better
Social Media - Websites - Blogs - Emails
"If it doesn't sell, it isn't creative." - David Ogilvy
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Experienced Copywriting & Design
Andy Rao is a UK-based marketing consultant, who makes family businesses stand out through professional content creation.
He deliver results through decades of experience at the pointy end. No jumping on trends and trying to fool algorithms. This is about your long-term success, not short-term thinking. Because the algorithms will always win.
There's a lot of fluff in marketing, you see. Pressure to sound cool... but there has to be substance behind the words if you want your marketing to work. Ultimately, do you want more "likes" or more enquiries? Vanity metrics won't put food on your table.
It's about making the right people take notice of you, then encouraging them to take action. If they don't take action immediately, that's fine too. You nurture them, put in that effort when your competitors can't be bothered... and, one day, you get the sale, not them.
Please take a few minutes to honestly appraise your online presence. Imagine you're a potential customer. Are you now more likely to enquire, less likely or meh? If it's not the first, contact Andy!
Saving You Time, Making You Money
Andy has been writing professionally for almost 30 years. He works with business owners who want to get to the next level. People who are willing to invest in a marketing copywriter to handle their content, so they can focus on their own areas of expertise.
Without the right words, you risk sounding like everyone else and it becomes a price war. A race to the bottom. Or people don't get hooked quickly enough and move on. Attention spans have halved in the past 20 years, so knowing how to write good copy has become even more important.
You've got to make it clear what you do, who for and why. This is the tried-and-tested combination of selling points that will make your till ring. Be factual but not technical. Limit your adjectives and adverbs. You're not writing to your mates... yet that's what most "content creators" do!
Find out how to make your content more effective by getting in touch with Andy. A fresh pair of experienced eyes to audit your messaging, give you feedback and give you a quote!
I have known Andy for a number of years. He has designed two websites for me to raise awareness of my books, talks and online workshops. His marketing knowledge, communications and support are excellent.
Owen O'Kane, Psychotherapist, Author and Global Speaker