Expert Copywriting To Sell You Better
Digital Ads - Websites - Blogs - Emails
Expert Copywriting To Sell You Better
Digital Ads - Websites - Blogs - Emails
"If it doesn't sell, it isn't creative." - David Ogilvy
%20copy.JPEG/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:600,h:600,cg:true)
Experienced Copywriting & Design
Andy Rao is a UK-based marketing consultant specialising in growing family businesses through the art of commercial copywriting.
He focuses on the fundamentals of Market, Message and Media to deliver results without jumping on trends or trying to fool algorithms. This is about long-term success for you, not short-term thinking.
There's a lot of fluff in marketing and talk of "creativity". It's important that you look good but do you want more "likes" or more enquiries? When you combine good copy with good design... then you'll be crushing your competitors. The reality is - you don't need to be the best; you just need to be marketed better than them.
Lots of people can write well but does their copy hook the reader and engage with them? Is that reader now more likely to contact you, less likely or meh? This is why the psychology of writing is crucial, and that's something you don't learn at school.
Saving You Time, Making You Money
Andy has been writing, testing & measuring and learning at the coal face for 30 years. He works with successful business owners who want to get to the next level. They are willing to invest in an expert to handle their copywriting, so they can focus on their own areas of expertise.
Without professional copywriting, you risk sounding like everyone else. That's become even more commonplace thanks to AI. 90% of business owners haven't got the time to use AI properly, so their inputs are lazy. If you put rubbish in, guess what you'll get out? Which is great news for you!
Andy will build your own AI, so you sound like you, whilst making it clear to potential customers what you do, who for and why - unique selling points that you need to make the till ring.
Find out where your easy marketing wins lie by getting in touch with Andy. A fresh, experienced pair of eyes to audit your messaging will be worth its weight in gold.
I have known Andy for a number of years. He has designed two websites for me to raise awareness of my books, talks and online workshops. His marketing knowledge, communications and support are excellent.
Owen O'Kane, Psychotherapist, Author and Global Speaker